CIMA E3 Strategic Management : E3

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CIMA E3 Prüfungsthemen:

CIMA E3 Strategic Management E3 Prüfungsfragen mit Lösungen

1. QQQ is a family run business which manufactures and sells chocolate. QQQ employs 80 staff in its factory and shops. It operates 10 shops within a number of small towns in the northern region of Country P. In the last four years, demand for QQQ's products has decreased, as customers in its local region are increasingly shopping in large supermarkets and out of town facilities, which are more convenient and tend to offer cheaper priced goods. The recent economic recession has hit the region hard and many local people have moved away to find work in other regions of the country. The internet has also impacted upon its business, as many customers are now making purchases of chocolate via the internet.
The Managing Director (MD) of QQQ has recently retired and the Board took the decision to make an external appointment to replace him. The new MD believes that QQQ needs to invest in new technology within its factory. This would reduce staffing levels by 15% and would reduce wastage and costs, allowing QQQ to offer more competitively priced products. He also believes that QQQ must invest in its own website. However QQQ's staff are very unhappy with these proposals. Some of the family members of the Board are concerned that this change will destroy the family tradition and reputation of QQQ that has been built up over many years.
Select the correct descriptor for each of the forces for change below.

2. Porter suggests that competitive advantage arises from the implementation of a generic strategy which best fits the organisation's environment. Which of the following are generic strategies'? Select ALL that apply.

A) A strategy which is based upon the organisation achieving cost-parity with its competitors.
B) A strategy which is based upon the business organising itself as the lowest-cost producer in its industry.
C) A strategy based upon persuading customers that its products or services are superior to its competitors products and services
D) A strategy based upon persuading customers its products or services are of equivalent value to those of the market leader.
E) A strategy which makes investment decisions guided by a product's position in a product/market matrix.
F) A strategy in which its products or services are directed to a segment of the market rather than the market as a whole.

3. PPP uses the Boston Consulting Group Matrix (BCG Matrix) to prioritise products for investment and divestment. PPP invests or divests according to the quadrant of the BCG Matrix that the product occupies.
Which TWO of the following quadrants might receive only as much investment as required to maintain PPP's relative market share?

A) Dogs
B) Cash cows
C) Question marks
D) Stars

4. In order to implement a knowledge management strategy, an Organization must acquire suitable hardware and software so that knowledge can be stored and communicated. Which of the following would be appropriate systems to use in a knowledge management strategy?
Select ALL that apply.

A) Intranet
B) Internet
C) Local area network
D) Ledgers and journals
E) Groupware
F) Social media

5. RRR is a state-funded hospital serving a major city. It is under political pressure to reduce the waiting times of patients requiring surgical operations who need to stay at the hospital for several nights. The doctors blame a lack of bed spaces and are calling for more investment in extra beds.
You have been conducting some research into the problem and have discovered the following problems affecting the utilisation of the existing beds at RRR:
* many patients stay extra nights due to lack of communication with the health professionals needed to monitor the patients at home
* beds are left empty each day when patients miss their admission date but there are no processes to inform other patients to offer them the space
* patients are admitted on days when there are no spaces available on the special equipment needed to treat their pa Which THREE linkages between Primary Activities in the Value Chain of RRR need to be improved to provide extra bed spaces at RRR?

A) Between inbound logistics and outbound logistics.
B) Between outbound logistics and service.
C) Between inbound logistics and marketing and sales.
D) Between inbound logistics and operations.
E) Between inbound logistics and technology development.

Fragen und Antworten: